I love to learn more about mystical and magical mamas using their creative wisdom to heal and nurture others. I first spotted Charlie's beautiful brand - Magic Organic Apothecary, when looking around a baby boutique a few years ago. I loved her whimsical illustrations and was drawn to the eco cardboard packaging. I was keen to learn more about the story behind her brand and try her beautiful products.... How was MOA born? As a baby my daughter suffered badly from eczema and so, ...